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by Joe Mandese
Omnicom, once indisputably the world's largest advertising and marketing services company, is losing market clout and has taken a major hit from a highly … Read the whole story
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by Joe Mandese
Two well known industry sources - Interpublic and consultant and publisher Jack Myers - have issued the most severe revisions yet on the outlook … Read the whole story
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by Erik Sass
Hit with a double whammy of secular shifts in media consumption and a sharp economic downturn, McClatchy Co. said Monday it will cut another … Read the whole story
COMMENTARY
by Beverly Weinstein
The name game can cut both ways, so think twice before you decide to play. Mentioning the right name can be a conversational ice … Read the whole story
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by David Goetzl
As some out-of-home companies look to digital signage as a growth opportunity, research shows the business will grow at a 33% clip in the … Read the whole story
by Erik Sass
Mediamark Research and Intelligence has doubled the number of people in the online surveys for its issue-specific magazine readership study, from 2,500 to 5,000 … Read the whole story
by Wayne Friedman
NBC's next big late-night marketing effort is now underway with a massive on-air campaign that kicked off Monday for Conan O'Brien's move as host … Read the whole story
by David Goetzl
Vivendi, the marketer of "Rock Band" and a minority owner of NBC Universal, has launched a campaign targeting investors, highlighting its diverse portfolio. Read the whole story
by Fern Siegel
The Hispanic population in the U.S. is growing--and so is the influence of Latin singers. To underscore their impact, PBS is airing "Latin Music … Read the whole story
by David Goetzl
With nearly 68 million U.S. homes now with broadband, growth in subscribers in 2008 was the slowest in seven years, according to the Leichtman … Read the whole story
by Wayne Friedman
"Desperate Housewives" had new competition on Sunday night. The second episode of "Celebrity Apprentice" took a bite out of its usual ratings take, quietly … Read the whole story