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by Joe Mandese
Aegis Group's Carat unit this morning released new forecasts for global ad spending in 2009 and 2010, the first from the agency since the … Read the whole story
by Wayne Friedman
HOLLYWOOD, Calif. -- The not-so-big secret about how online is changing TV is that traditional TV viewing will still be a big part of … Read the whole story
COMMENTARY
by Jack Feuer
Signs are everywhere that quality is back. If this continues, the sky's the limit for the Old World discards. TV will come back. Plans … Read the whole story
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by David Goetzl
OMD, the media-buying leviathan that represents McDonald's and Pepsi, has signed a top MindShare executive to head strategy. Ernie Simon becomes U.S. Chief Strategy … Read the whole story
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by Erik Sass
Arbitron, the dominant radio measurement firm in the United States, said Tuesday that it will cut about 10% of its staff in the next … Read the whole story
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by David Goetzl
MPG, the Havas media agency that has been on a recent winning streak, has picked up two additional pieces of business estimated at $100 … Read the whole story
by Fern Siegel
Hallmark Channel is big on branding, which is why it has just announced an upcoming slate of 35 original movies for the 2009-2010 season … Read the whole story
by David Goetzl
Search consultants who handle media reviews lament that while agencies have made strides to integrate their traditional and digital capabilities, clients remain behind and … Read the whole story
by Erik Sass
First circulated in jest, then half in jest, the notion of a newspaper bailout is now dead serious with a proposal from U.S. Sen. … Read the whole story
by Wayne Friedman
"Dancing With the Stars" pulled a Nielsen preliminary 5.0 rating/13 share among 18-49 viewers, grabbing over 20 million viewers on average between 8 p.m. … Read the whole story