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by Joe Mandese
The magazine industry, which has historically opposed time-spent-with-media metrics as fair basis for comparing the involvement consumers have with various media, is warming to … Read the whole story
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by Wayne Friedman
Local television stations had significant problems in 2008 in declining advertising revenue, and one of the main revenue drivers -- local TV newscasts -- … Read the whole story
by Erik Sass
The NYTCO announced it was cutting 100 positions, many of them through layoffs, including 50 positions at the Boston Globe. Executives warned that another … Read the whole story
by David Goetzl
Starcom USA is merging two units of its sprawling research operations and has tapped John Lowell, now vice president and director of research and … Read the whole story
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by Erik Sass
Nielsen Business Media is said to be considering folding Brandweek into either Adweek or Mediaweek, according to a source familiar with the matter. The … Read the whole story
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by David Goetzl
A report from agency RPA using Nielsen figures shows that people in eight demos -- covering the proverbial cradle to grave -- watch on … Read the whole story
by Wayne Friedman
New research says that young consumers are interested in news -- they just have to be reached on home turf. Networks should make news … Read the whole story
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by Wayne Friedman
"Idol" beats all comers, including newcomer "In the Motherhood," which is airing in the "Ugly Betty" spot. "Private Practice" wins its time slot for … Read the whole story
by David Goetzl
Garrett Popcorn Shops, a 60-year Chicago institution, started selling its multiflavored delights last year in the NBC Experience Store in New York. Then, after … Read the whole story