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by Wayne Friedman
As of late Tuesday night negotiations between the actors unions and commercial television producers in New York were ongoing - stretching through midnight when … Read the whole story
by David Goetzl
Canoe Ventures is close to launching a program where a national cable network can deliver one ad in Denver and a different one in … Read the whole story
COMMENTARY
by Jack Feuer
Substance abuse is not a weakness in post-civilized America. It's a survival trait. And nothing sparks the bong faster than U.S. car makers, the … Read the whole story
by Wayne Friedman
Group M has revised its December 2008 projections. It now says while global ad spending will continue to fall in 2009, next year will … Read the whole story
by Erik Sass
A new study from TiVo and Innerscope Research provides data supporting what advertisers have long suspected: Viewers are less likely to fast-forward through emotionally … Read the whole story
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by Wayne Friedman
Disney Media Networks has joined the ranks of other major media companies by striking an agreement with YouTube for short-form content. Read the whole story
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by Karl Greenberg
Coke has launched a new iteration of its "Destapa La Felicidad" ("Open Happiness") Hispanic-market campaign. The new effort, bearing the tag "Destapa Tus Sueños" … Read the whole story
by David Goetzl
Discovery Communications CEO David Zaslav is known for going off-the-cuff. But the last two years, one thing has come out the same: Joe Abruzzese … Read the whole story
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by Wayne Friedman
Monday night was a fight between ABC, Fox and CBS -- all thanks to full original schedules. Read the whole story