A study commissioned jointly by one of the biggest publishers of magazines and distributors of television programming, found that TV and magazine ads are … Read the whole story
Early Wednesday morning, SAG and AFTRA and the advertising groups reached an agreement on a new three-year deal. The agreement will give actors more … Read the whole story
- COMMENTARY
It's not hard to find a network or agency executive willing to blast Nielsen for just about anything. So, it begs the question of … Read the whole story
If broadcast networks opt to effectively turn themselves into cable outlets and bypass local affiliates, it would be an act of "inestimable stupidity," the … Read the whole story
Citing the downturn in the economy, Havas' MPG Wednesday announced plans to restructure its U.S. operations. An agency spokesperson declined to specific exactly how … Read the whole story
Network television took the biggest advertising hit in the fourth quarter of 2008 as compared to other broadcast platforms. Read the whole story
Advertising and media data processing giant Donovan Data Systems has gotten another big piece of the biggest buyer of media in the world, WPP … Read the whole story
Time Warner Cable has renewed a deal with Univision that gives them the right to distribute content from broadcast stations owned by Univision, a … Read the whole story
While TiVo may have been the first to provide advertisers with access to second-by-second ratings that track DVR viewing, challengers are now emerging. Looking … Read the whole story
The fixes are in for 2009, and it's looking pretty bad for traditional media in America. Various forecasts have ad revenues for radio, magazines, … Read the whole story
The "Project Runway" winner goes to... Lifetime. The long-running, public-legal tussle of the now-former Bravo cable network reality show will go where The Weinstein … Read the whole story
Every half-decade or so, ESPN overhauls the appearance of the opening montage that kicks off "SportsCenter." The biggest change is the move of the … Read the whole story
