by Joe Mandese
Pessimism over the future advertising plans of advertisers and media-buying executives appears to have bottomed out, or is at least leveling off, according to … Read the whole story
-
by Joe Mandese
The Nielsen Co., the parent of Nielsen Online, Nielsen Media Research, and a variety of other media and marketing research services, this morning reported … Read the whole story
-
by David Goetzl
Canoe Ventures is on schedule to launch later this month its initiative allowing networks to deliver targeted ads to homes with upper incomes, a … Read the whole story
by Wayne Friedman
Just in time for TV's upfront, NBCUniversal/News Corp.'s Hulu illustrates why the Internet video could be a growing factor in traditional TV media plans. Read the whole story
by Wayne Friedman
Branching out to cover many more big live sports programs, Qualcomm's mobile TV service Flo TV has made a deal with NBC Universal for … Read the whole story
by Erik Sass
Rounding out a flurry of very weak earnings reports, Emmis Communications said its net revenues fell 20% in the first quarter of 2009, compared … Read the whole story
-
by Joe Mandese
Omnicom Thursday said it is expanding the scope of OPera USA to include "professional procurement resources. OPera, a holding company-level negotiating unit that was … Read the whole story
-
by Wayne Friedman
Media agency Optimedia U.S.'s new Content Power Ratings reveal that in many cases, top-rated TV shows are still big performers for advertisers when considering … Read the whole story
by Erik Sass
In another sign of the woes of the consumer magazine industry, Good Housekeeping is cutting its rate base from 4.6 million to 4.3 million, … Read the whole story
by David Goetzl
As trade publications struggle stateside, The Hollywood Reporter said it has linked with a new venture seeking to distribute content overseas, effectively extending its … Read the whole story