MediaDailyNews
Monday, June 1, 2009
  • Brake For Bankruptcy: GM's Woes Impact Agencies
    by David Goetzl

    Interpublic Group CEO Michael Roth reiterated Friday that assuming General Motors files for bankruptcy Monday, the holding company will be owed more than $150 … Read the whole story

  • Arbitron Misses Minority Sample Goals
    by Erik Sass

    In another setback, Arbitron failed to hit its own minimum sample sizes in April for measuring African-American and Hispanic audiences with the Portable People … Read the whole story

  • Advertisers Aren't Ready, Sellers Hope For Early June Market
    by Wayne Friedman

    The start of the TV upfront market may begin by week's end -- but a lot would have to fall into place, according to … Read the whole story

  • MediaNews I-News Targets Individual Readers
    by Erik Sass

    The MediaNews Group is launching a new "individuated" news product in the Denver area. I-News is essentially a newspaper containing fewer pages than the … Read the whole story

  • Adcentricity Adds Four New Networks
    by Erik Sass

    Today brought more partnerships negotiated by Adcentricity, a company that aggregates DO networks to offer advertisers greater reach and ease in their DO media … Read the whole story

  • Marketers: Media Budgets Will Rise With Economic Upturn
    by Tanya Gazdik

    Marketers plan to hit the ground running once the economy takes off. Media budgets will be increased as conditions improve, according to more than … Read the whole story

  • Network Prime-Time Ad Prices Drop 3.7%, Rate Of Decline Begins To Ebb
    by Wayne Friedman, Joe Mandese

    The average cost per 30-second prime-time network TV commercial fell 3.7% to $126,204 during the first quarter of 2009, according to an analysis released … Read the whole story

  • Economy Hurts Comcast Subscribers
    by Wayne Friedman

    Comcast Corp chief executive Brian Roberts says the poor economy is still affecting business. Job cuts and a slow housing market means "fewer opportunities … Read the whole story