by Erik Sass
The magazine industry's first ad effectiveness ratings have been released by Mediamark Research & Intelligence, with the debut of its "AdMeasure" report. The new … Read the whole story
COMMENTARY
by Beverly Weinstein
It's not the beach, it's not a club, and it's certainly not a car wash. It's an office. These are the words that more … Read the whole story
by Wayne Friedman
Again tackling the issue of TV messaging clutter, Hallmark Channel has started new shorter-length commercial pods. The effort, called "Fast Break," will replace, on … Read the whole story
by Erik Sass
Gas Station TV and Toyota are launching a new "community-generated" TV program, "Prius Neighborhood," devoted to local events and activism. It will allow consumers … Read the whole story
by Fern Siegel
Sundance Channel, Brita and Green Works brands have signed on as co-presenting sponsors of Sundance Channel's original series, "The Lazy Environmentalist." The brands will … Read the whole story
by Wayne Friedman
Fox will look for another early push for its highly touted new show "Glee" by debuting it -- as well as other shows -- … Read the whole story
by Wayne Friedman
The fifth game of ABC's "2009 NBA Finals" posted slightly lower ratings versus earlier games, which also resulted in less viewership versus last year's … Read the whole story