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by Joe Mandese
Suppose someone pulled the plug and a couple of million people didn't care. That may be what the TV industry is discovering nearly a … Read the whole story
by Wayne Friedman
After a year-plus in use, Television Bureau of Advertising's new electronic ordering system ePort has added a big media agency to its client roster. … Read the whole story
COMMENTARY
by Wendy Melillo
When the adults finally shut up and asked college students what would solve the problem of binge drinking on college campuses, they got revealing … Read the whole story
by David Goetzl
Steve McGowan, the top research executive at Discovery Communications before joining Nielsen, is returning to the programmer next month, though his role has yet … Read the whole story
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by Erik Sass
In an effort to accommodate struggling newspapers and other news organizations, the Associated Press plans to lower its fees by another $10 million in … Read the whole story
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by David Goetzl
Jim Margolis, the senior partner at GMMB, is swamped with requests from international candidates who hope he can replicate his success with Obama for … Read the whole story
by Erik Sass
This week saw more activity in the digital out-of-home marketplace, with a new deal between Captivate Network, which shows digital displays in office buildings, … Read the whole story
by Wayne Friedman
Satellite television distributor DirecTV Group has struck a deal with Invidi Technologies to deliver addressable advertising starting in 2011. Read the whole story
by David Goetzl
There are fears that Hulu is slowly starting to contribute to on-air ratings declines, particularly among college students who access it on their laptops … Read the whole story