by David Goetzl
Canoe Ventures, the initiative looking to transform advertising for national cable networks, has suspended plans to launch its first product: Community Addressable Messaging. The … Read the whole story
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by Joe Mandese
Reader's Digest, one of the last great mass circulation magazines, announced plans to become, well, considerably more digested, slashing its circulation rate base to … Read the whole story
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by David Goetzl
Hours after word emerged Thursday that a missed deadline would be a long-term suspension, Canoe Ventures CEO David Verklin offered another timetable. Verklin said … Read the whole story
by David Goetzl
Rentrak, which is trying to mount a challenge to Nielsen and TNS in the TV measurement space, has tapped former Experian executive Bill Livek … Read the whole story
by Erik Sass
Cinema advertising has enjoyed a string of good news recently. The latest comes from a study commissioned by Screenvision that found the medium has … Read the whole story
by Wayne Friedman
NBC Universal continues to test the waters for its TV ad inventory with new digital TV buying and measuring systems. It's just struck a … Read the whole story
by Gavin O'Malley
AP makes the case for shifting media landscape, touting new AP digital and mobile content to agencies and marketers in an attempt to offset … Read the whole story
by Erik Sass
The American edition of Northern + Shell's OK! lost an average of about $450,000 per week last year, and U.S. ops lost a total … Read the whole story
by Wayne Friedman
Just 2 weeks old, "The Tonight Show with Conan O'Brien" has become a much younger viewer program than its predecessor. The show has lopped … Read the whole story
by Fern Siegel
Twitter helped Obama reach young voters, the Iranians protest the recent election and now, NYC and Company uses the new medium to promote Restaurant … Read the whole story