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by Joe Mandese
Interpublic, the de facto source for Madison Avenue's official industry growth estimates for more than half a century, is radically changing the way it … Read the whole story
by David Goetzl
WPP Group CEO Martin Sorrell steered clear of suggestions that the worst is in the rearview mirror, offering a bearish outlook on the economy … Read the whole story
by Wayne Friedman
Building on an earlier deal, electronics retailer Best Buy has struck a broader partnership with digital video recorder company TiVo. Best Buy will heavily … Read the whole story
by David Goetzl
Indoor Direct will add content from Major League Baseball to its place-based network, which is available in quick-service restaurants. It will deliver behind-the-scenes footage, … Read the whole story
by Erik Sass
The financial pressure on big newspapers is threatening to undermine their editorial integrity, with the business side, desperate to shore up collapsing revenues, exerting … Read the whole story
by Erik Sass
American Media is launching a new magazine devoted to ultimate fighting in partnership with the Ultimate Fighting Championship. The new title, UFC, will be … Read the whole story
by Wayne Friedman
A day after the Michael Jackson TV memorial, the battle of the summer's top reality show resumes with NBC's "America's Got Talent" taking top … Read the whole story
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by Joe Mandese
In a bid to make news content published online more accountable, more relevant and eminently more readable and valuable, London-based publishing advocacy group Media … Read the whole story