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by Joe Mandese
Like most American enterprises, the economy is weighing heavily on media research giant Nielsen Co. And so it seems that it is weighing on … Read the whole story
by Wayne Friedman
First Liberty Media, then HBO. Now Comcast Corp. has grabbed its first big broadcast network for its ambitious On Demand Online trial: CBS. CBS … Read the whole story
COMMENTARY
by Jack Feuer
At least $2 billion of global media business is in play at the moment, and every dime of it on the table because some … Read the whole story
by David Goetzl
Looking to jump-start upfront sales, ESPN's sales group has produced a series of online "SportsCenter: Upfront Edition" videos mixing sales pitches with tongue-in-cheek commentary. Read the whole story
by Erik Sass
One of the world's largest discount retailers is partnering with one of the largest out-of-home advertising companies in a global strategic alliance. H&M and … Read the whole story
by Erik Sass
Sports fans in Boston and Washington, D.C., will be able to get their regular fix via radio beginning this summer, with the introduction of … Read the whole story
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by Joe Mandese
The debt-ridden New York Times Co. Tuesday announced a deal to sell New York radio station WQXR-RM for $45 million to help raise much-needed … Read the whole story
by David Goetzl
As part of its bankruptcy proceedings, Tribune Co. has cut a deal with a competitor to take over its rep firm selling ads for … Read the whole story
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by Erik Sass
Arbitron is being sued by the attorney general of Florida, Bill McCollum, who is demanding that the radio ratings company not switch from its … Read the whole story
by Fern Siegel
To promote itself, New York has enlisted beloved Sesame Street characters to emphasize family activities available this summer as part of its "Real Deal" … Read the whole story