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by Joe Mandese
At a time when Madison Avenue appears obsessed with all things digital, a leading provider of media planning, flow-charting and research systems is announcing … Read the whole story
by Wayne Friedman
TV's upfront ad market has finally started to churn -- forced to move, in part, because of timing issues as the start of the … Read the whole story
by David Goetzl
Robert LePlae, president of TBWA in North America, is taking the same post at McCann Erickson North America, a new position for the agency … Read the whole story
by Erik Sass
Completing a trifecta of bad news from three major newspaper publishers this week, the New York Times Co. said Thursday that total ad revenues … Read the whole story
by David Goetzl
AT&T continued to add subscribers to its U-verse telco TV offering in the second quarter, although at a slower pace than the previous three … Read the whole story
by David Goetzl
Univision has signed State Farm as a multipart sponsor of its coming online novela, "Vidas Cruzadas," a link that includes integration of brand messages … Read the whole story
by David Goetzl
The NFL is throwing long with its annual draft, moving the first two rounds into prime time -- with round one on ESPN and … Read the whole story
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by Wayne Friedman
Nielsen now says the number of completely unready homes now stands at only 1.3% of the U.S. TV homes, or 1.5 million television households. Read the whole story
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by Erik Sass
Upping the ante in the magazine research game, Affinity Research is expanding its Print Effectiveness Rating Service, with plans to measure the effectiveness of … Read the whole story