by Wayne Friedman
Simultaneous use of TV and the Internet is just as high with young viewers as with the older crowd, according to David Poltrack, chief … Read the whole story
COMMENTARY
by Beverly Weinstein
PDAs are standard business issue. The devices follow employees into business meetings, business lunches and even to the bedside table at home. If we've … Read the whole story
by Wayne Friedman
CBS is ready to pounce with its late-night programming against NBC. "Letterman" is closing in on "Tonight" and executives ee a "huge upside" for … Read the whole story
by David Goetzl
Greg Meidel, who was brought to News Corp. to resuscitate the flailing MyNetworkTV, has taken on additional duties as president of the syndication arm … Read the whole story
by Erik Sass
Pandora Media has signed a deal with Katz 360's Katz Online Network, giving the latter responsibility for a large part of the online music … Read the whole story
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by Joe Mandese
The U.S. business press is being hit by a double whammy, as both traditional advertising sales, and trade show and event revenues continue to … Read the whole story
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by Erik Sass
Hearst Newspapers has struck a deal to introduce online "bulletin board"-style ads from PaperG at 15 of its online properties, including the San Francisco … Read the whole story
by David Goetzl
Starcom MediaVest Group has linked with Telemundo to expand its "Beyond Demographics" research initiative to the Latino market. The pair are undertaking a study … Read the whole story
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by Fern Siegel
Netflix, the online movie rental service, will now stream some of ABC's hit series, including "Lost," "Grey's Anatomy" and "Desperate Housewives." The deal extends … Read the whole story
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by Joe Mandese
Amid the worst newspaper advertising marketplace in recent memory, The Los Angeles Times Media Group Monday announced a major restructuring of its sales organization. … Read the whole story