MediaDailyNews
Thursday, August 13, 2009
  • TNS, Rovi To Create Interactive Measurements

    TNS Media Research and TV program guide company Rovi Corp. will enter into a joint venture to develop interactive and set-top box measurement systems. Read the whole story

  • Fuller 'Can Dream' Of 'Idol' Success

    Simon Fuller is prepping a multiplatform initiative that has an "American Idol" cum "Big Brother" dynamic, with a January launch targeted and an unnamed … Read the whole story

  • eMarketer: Online TV Ad Spend Small But Growing

    Online video advertising will account for just 1.6% of all television's advertising spend in 2009, according to a new survey by Internet researcher eMarketer. … Read the whole story

  • Scarborough Adds Cell-Only Users To Local Samples

    With advertisers showing increasing interest in both local markets and the growing number of individuals who only own cell phones, Scarborough Research is adding … Read the whole story

  • Geo-Targeted: Katz 360 Partners With Rubicon Project

    Katz 360 Sales unveiled a new partnership with the Rubicon Project to sell premium display ad inventory using its audience-focused targeting system, which relies … Read the whole story

  • Feds Tell Philly Newspaper Negotiators To Get Serious

    Chief U.S. Bankruptcy Judge Stephen Raslavich is telling opposing sides in Philadelphia Newspapers' ongoing bankruptcy negotiations they need to come to the table with … Read the whole story

  • Versus Gets New 'Take' On Sports

    Former Turner Sports head Mark Lazarus is overseeing a division set to launch a new series on Versus. Sports business series "The $ports Take" … Read the whole story

  • Re-'Vibe': 'Uptown' Buys Defunct Title

    The reports of Vibe's demise were not exaggerated, but the hip-hop music magazine has returned with remarkable speed. The briefly defunct title has been … Read the whole story