by Joe Mandese
In a bid to accelerate the role technology is playing in reshaping the modern media services agency, Interpublic's Mediabrands unit has named Scott Beltran … Read the whole story
by The Editor
In the following interview with MediaDailyNews, Mediabrands' Chief Technology Catalyst Greg Smith and newly appointed Chief Information Officer Scott Beltran explain the growing role … Read the whole story
by Erik Sass
Zoom Media & Marketing, which operates a network of digital out-of-home video displays in bars, restaurants and nightclubs, has signed a deal with LocaModa … Read the whole story
by Erik Sass
After missing a scheduled debt payment, the Reader's Digest Association filed for Chapter 11 bankruptcy protection on Monday, saying it would seek to reduce … Read the whole story
by Wayne Friedman
Univision Communications trimmed its second-quarter losses, but still suffered because of lower advertising results for its television and radio properties. Read the whole story
by David Goetzl
The much-anticipated season-three premiere Sunday of "Mad Men" on AMC yielded the highest rating ever in series history. Read the whole story
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by Joe Mandese
Nielsen Co. has invested more than $1 billion in research and development related to a so-called "three screen" - TV, computer and mobile - … Read the whole story
by Wayne Friedman
CBS picked up a Sunday victory in August, thanks to a dramatic PGA Championship and an interview with NFL player Michael Vick. Read the whole story