MediaDailyNews
Monday, August 24, 2009
  • NFL TV Market Marches Slowly Downfield, C3 Blocking
    by Wayne Friedman

    An expected weak NFL television advertising market has begun to slowly move -- but a cloud over ratings guarantees could complicate the process. The … Read the whole story

  • 'Project Runway' Takes Off On Lifetime
    by Wayne Friedman

    In its return to the airwaves, "Project Runway" has given a big boost to Lifetime -- grabbing 4.2 million total viewers in its season … Read the whole story

  • COMMENTARY
    How to Jump Start Your Return on Expenses
    by Jeff Jones, James McIntosh

    In a downturn, companies scramble to cut. But that might not be the best idea for media buyers. Clarify the difference between expense items … Read the whole story

  • RAB: Radio Revenue Down 22% In Q2
    by Erik Sass

    Total radio ad revenues fell 22% in the second quarter of 2009 compared to the same period last year to about $4.2 billion, according … Read the whole story

  • BIA's Kelsey Group: Local Advertisers Going Digital
    by Erik Sass

    The migration of local advertisers from traditional to digital media accelerated over the course of the 2008-2009 recession, according to a new study from … Read the whole story

  • Heinz To Raise Spending Cap To Keep Ketchup Flowing
    by David Goetzl

    H.J. Heinz Co., which saw a 3% increase in marketing outlays in its most recent quarter, expects a larger jump in the coming months … Read the whole story

  • Allstate To Use Anti-Theft Message As Marketing Vehicle
    by David Goetzl

    Allstate is linking with a truTV series on a message placement initiative. The insurer will sponsor vignettes about avoiding auto theft during forthcoming episodes … Read the whole story