WPP Group CEO Martin Sorrell suggested Wednesday that the reported move by media companies and advertisers to form their own research operation bodes well … Read the whole story
Bruce Goerlich, a long-time Madison Avenue media research guru who most recently was the top researcher within Publicis' ZenithOptimedia Group, has landed as Chief … Read the whole story
Total ad pages at business-to-business publications fell 30.2% in the first half of 2009 compared to the same period. For the beleaguered trade press, … Read the whole story
DVR usage is a lesser activity among multitasking consumer chores than other media. That's according to veteran TV researcher Steve Sternberg, who notes that … Read the whole story
MTV Networks will now try its luck with made-for-TV movies, hoping to rev up its ratings performances. Tony DiSanto, MTV programming president, says: "Storytelling … Read the whole story
Univision is launching a Spanish-language musical talent competition August 30 loosely modeled on "American Idol." It promises lots of sequins and product-placement opportunities for … Read the whole story
"The news industry has so far failed to make the digital transition," is the blunt synopsis offered by veteran industry analyst Ken Doctor in … Read the whole story
Tennis, anyone? As in previous years, the U.S. Open is a crowd-pleaser and an ad draw. This round, CBS has sold close to 90% … Read the whole story
Interpublic's Draftfcb unit Wednesday posted details and specifications for media companies interested in competing for a piece of the U.S. Census 2010 media buy … Read the whole story
