by David Goetzl
WPP Group CEO Martin Sorrell suggested Wednesday that the reported move by media companies and advertisers to form their own research operation bodes well … Read the whole story
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by Joe Mandese
Bruce Goerlich, a long-time Madison Avenue media research guru who most recently was the top researcher within Publicis' ZenithOptimedia Group, has landed as Chief … Read the whole story
by Erik Sass
Total ad pages at business-to-business publications fell 30.2% in the first half of 2009 compared to the same period. For the beleaguered trade press, … Read the whole story
by Wayne Friedman
DVR usage is a lesser activity among multitasking consumer chores than other media. That's according to veteran TV researcher Steve Sternberg, who notes that … Read the whole story
by Wayne Friedman
MTV Networks will now try its luck with made-for-TV movies, hoping to rev up its ratings performances. Tony DiSanto, MTV programming president, says: "Storytelling … Read the whole story
by Erik Sass
Univision is launching a Spanish-language musical talent competition August 30 loosely modeled on "American Idol." It promises lots of sequins and product-placement opportunities for … Read the whole story
by Erik Sass
"The news industry has so far failed to make the digital transition," is the blunt synopsis offered by veteran industry analyst Ken Doctor in … Read the whole story
by Fern Siegel
Tennis, anyone? As in previous years, the U.S. Open is a crowd-pleaser and an ad draw. This round, CBS has sold close to 90% … Read the whole story
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by Joe Mandese
Interpublic's Draftfcb unit Wednesday posted details and specifications for media companies interested in competing for a piece of the U.S. Census 2010 media buy … Read the whole story