The number of Hispanic TV homes continues to outpace the market overall. A billion-dollar consumer market, the Nielsen Co. says Hispanic TV homes showed … Read the whole story
Google TV Ads, which has struggled to gin up interest as an online TV ad-buying exchange, has begun offering inventory on GSN, the former … Read the whole story
Bucking conventional wisdom, a new survey of small and mid-sized advertisers from a media buying agency found that 33% of respondents said they expect … Read the whole story
As it increasingly becomes digital, out-of-home media is taking on the characteristics of other electronic media: online, mobile and television, but a new campaign … Read the whole story
Counting on the interest of concerned parents to trump the bad economy, Rodale is poised to unveil Children's Health, a special, one-issue spinoff distributed … Read the whole story
When thousands of trendy fashionistas converge for New York Fashion Week, Sept. 10-17, Target is ready. The retailer kicked off an eight-week outdoor campaign … Read the whole story
A new court order will force Dish/EchoStar to pay TiVo $200 million in additional damage payments, should Dish/EchoStar lose its appeal to TiVo. Read the whole story
