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by Joe Mandese
Following weeks of speculative reporting and industry banter, the Council For Innovative Media Measurement (CIMM) officially announced its plans this morning, naming executives from … Read the whole story
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by Joe Mandese
At a time when it might seem more important than ever for advertisers and their agencies to know whether their ads are running correctly, … Read the whole story
by Wayne Friedman
Nielsen will move to live-program-plus-same-day ratings of DVR playback in local people meter markets starting this December. The goal is to standardize data-stream measurements … Read the whole story
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by Wayne Friedman
Cable networks will grow 4.4% to $44.0 billion in advertising and affiliate revenues in 2009. But the industry is still the locale for big … Read the whole story
by Erik Sass
From 2002-2009, weekly magazines have suffered a bigger decline in overall paid circulation (paid subscriptions and newsstand sales) than their monthly brethren. The analysis … Read the whole story
by Erik Sass
Unfazed by the well-publicized woes of the newspaper business, James C. Tyree, a Chicago businessman and the chairman and CEO of Mesirow Financial, has … Read the whole story
by David Goetzl
While ESPN may be the locus of online sports video, Fox Sports is attempting to burrow further in the game. This fall, the site … Read the whole story
by Erik Sass
Don't hold your breath waiting for a recovery in the newspaper business in the third quarter. Losses will probably continue at the same rate … Read the whole story
by Wayne Friedman
CW's new "Melrose Place" offer up a listless start to the network's new season. In the broader viewing demographic of adults 18-34, the new … Read the whole story
by Aaron Baar
Looking to ape the fantastical look of its new animated movie "9," Focus Features is employing a new tactic: glow-in-the dark newspaper rack cards … Read the whole story