Following weeks of speculative reporting and industry banter, the Council For Innovative Media Measurement (CIMM) officially announced its plans this morning, naming executives from … Read the whole story
At a time when it might seem more important than ever for advertisers and their agencies to know whether their ads are running correctly, … Read the whole story
Nielsen will move to live-program-plus-same-day ratings of DVR playback in local people meter markets starting this December. The goal is to standardize data-stream measurements … Read the whole story
Cable networks will grow 4.4% to $44.0 billion in advertising and affiliate revenues in 2009. But the industry is still the locale for big … Read the whole story
From 2002-2009, weekly magazines have suffered a bigger decline in overall paid circulation (paid subscriptions and newsstand sales) than their monthly brethren. The analysis … Read the whole story
Unfazed by the well-publicized woes of the newspaper business, James C. Tyree, a Chicago businessman and the chairman and CEO of Mesirow Financial, has … Read the whole story
While ESPN may be the locus of online sports video, Fox Sports is attempting to burrow further in the game. This fall, the site … Read the whole story
Don't hold your breath waiting for a recovery in the newspaper business in the third quarter. Losses will probably continue at the same rate … Read the whole story
CW's new "Melrose Place" offer up a listless start to the network's new season. In the broader viewing demographic of adults 18-34, the new … Read the whole story
Looking to ape the fantastical look of its new animated movie "9," Focus Features is employing a new tactic: glow-in-the dark newspaper rack cards … Read the whole story
