Influential media agency executive GroupM's Rino Scanzoni says Nielsen Media Research is wrong to eliminate live-only program local ratings -- and he is ready … Read the whole story

American Family Insurance is partnering with NBC Universal, MSN and CBS Radio for a new marketing campaign launching Sept. 15. The effort includes the … Read the whole story

Bloomberg LP is the leading contender in bidding for BusinessWeek magazine. In the coming week, execs from Bloomberg and magazine publisher McGraw-Hill are expected … Read the whole story

After acquiring multiple Web sites for an estimated $300 million over the past three years, Discovery Communications has yet to turn a profit with … Read the whole story

In another sign that Web-based radio has gone mainstream, Ando Media said it's submitting its Webcast Metrics service to the Media Rating Council for … Read the whole story

Maybe a bad economy is driving people to drink. Over the last few months, two national newspapers and a leading consumer magazine have launched … Read the whole story

The CW finally drew some rich ratings blood this season -- scoring the highest-ever series debut for the 4-year-old network with "The Vampire Diaries." Read the whole story