The consumer magazine industry, which has been hit by a perfect storm of negative newsstand sales factors during 2009, is actually delivering relatively stable … Read the whole story
Mediamark Research & Intelligence is poised to expand its AdMeasure database, which gives subscribers access to magazine ad effectiveness ratings, by 500%. Read the whole story
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Overall, the show had a surprising lack of energy for such a heavily promoted and highly anticipated new show. Leno almost seemed disinterested. Read the whole story
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Great marketing communications programs continue to be the best way to build and nurture enduring brands. The trick is finding the optimal communications mix. Read the whole story
Following the lead of flagship papers The Miami Herald and The Sacramento Bee, all 28 McClatchy Co.'s daily newspapers are joining the Associated Press … Read the whole story
Beset by a sharp downturn in ad revenue, newspaper publishers are increasingly turning to circulation revenue to shore up their bottom line, raising newsstand … Read the whole story
NFL Commissioner Roger Goodell said the league has no plans to lift the TV blackout rule for home games where stadium tickets aren't sold … Read the whole story
Fox or CBS owned-and-operated stations would lose an estimated $250,000 if an NFL game in their markets were blacked out this season. But even … Read the whole story
Making its annual marketing/public relations push around the Super Bowl has started for GoDaddy. Media executives say about 65% of CBS Super Bowl has … Read the whole story
A top Liberty Media executive tamped down speculation that company CEO Greg Maffei would shift over and take the top spot at DirecTV. Read the whole story
