by Wayne Friedman
A media frenzy and one major denial have arisen following the story that Comcast, the biggest U.S. cable operator, is making another high-profile run … Read the whole story
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by Joe Mandese
Carat, a unit of Aegis Group, this morning issued an updated outlook for U.S. and global ad spending, asserting the marketplace decline during 2009 … Read the whole story
by Erik Sass
Amid the generally catastrophic tenor of most news about the newspaper business, one piece of good news stands out: Subscriber churn has decreased over … Read the whole story
by Wayne Friedman
Hallmark Channel has realigned its advertising sales staff, tapping longtime executive Edward Georger to lead national ad efforts for Hallmark Channel and Hallmark Movie … Read the whole story
by David Goetzl
Never accused of being a female-targeted operation, ESPN is prepping a Web site focused on girls' high school sports -- falling under an espnW … Read the whole story
by Fern Siegel
Integrated marketing is becoming the new ad norm. Stella Artois will present the Sundance Channel's upcoming cross-platform "Man Shops Globe," while Ferrero Chocolates is … Read the whole story
by Wayne Friedman
NBC is getting what it wants from "The Jay Leno Show" and those 10 p.m. viewers who use DVRs: less time-shifting. Read the whole story
by Aaron Baar
Since launching last year, Frito-Lay's True North snack brand has encouraged people to find and follow their passion (or their "true north"). The brand … Read the whole story
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by Wayne Friedman
Upscale TV viewers are still prime customers for TV marketers -- and, for the first week of the season, ABC is claiming victory, grabbing … Read the whole story
by David Goetzl
Gatorade's top marketing executive said Wednesday that Jamaican sprinter Usain Bolt has the potential to be the next breakout star in the company's long … Read the whole story