In another ironic shift in digital media planning, Google has licensed Nielsen Co.'s PRIZM audience segmentation system for advertisers and agencies using its Google … Read the whole story
Scripps Networks Interactive has entered into an agreement to buy a majority stake in the Travel Channel from Cox Communications. The deal is valued … Read the whole story
CBS Corp. not only posted improving third-quarter 2009 results -- as with other media companies -- but the near-term advertising market continues to rebound … Read the whole story
Bad economy or no, online radio is poised to boom. Total online revenues are expected to grow 12% in 2009 to $441 million, according … Read the whole story
Dale Herigstad, the CCO of WPP's Schematic unit, may best be known as the consultant who came up with the hand gesture interface used … Read the whole story
ABC.com's new "episode commentary" extension for its online video player will add comments from producers, viewers and advertisers alike. Read the whole story
The Publishing Group of America is expanding its operations to offer advertisers more multimedia options across local markets. It's also hired Barbara LaPlaca as … Read the whole story
