If you're going to endure an economic recession in the media and marketing businesses, it's nice to have your primary source of revenues derived … Read the whole story
Major TV media-buying agency GroupM is considering legal action against Nielsen Co. for eliminating local TV station live-only program ratings and adding in live-plus … Read the whole story
Lower political and general advertising weakness sunk Nexstar Broadcasting Group's revenue in the third quarter -- but it trimmed net losses from a year … Read the whole story
The disgruntled creditors trying to take control of The Philadelphia Inquirer and Philadelphia Daily News will have to make an actual cash bid if … Read the whole story
When the Fox Business Network (FBN) launched an online news/commentary show in February, it did so without a sponsor. The theory: build an audience … Read the whole story
Screenvision said it has renewed a deal to serve as the in-theater rep firm for a company that screens films on college campuses. The … Read the whole story
James Finkelstein's News Communications has bought several Nielsen trade titles -- The Hollywood Reporter. Billboard, Adweek, Mediaweek and Brandweek -- according to a knowledgeable … Read the whole story
U.S. television broadcasters may have successfully completed their transition to digital media, but TV audience researcher Nielsen Co. reminded clients that its measurement systems … Read the whole story
Citadel Media en Espanol is preparing to launch a suite of new online brand extensions for its Spanish-language programming in partnership with Terra, which … Read the whole story
- COMMENTARY
The Blood Center of Central Texas has found a novel way to refashion blood-donation campaigns, which prey on people's guilt and fear. Use humor … Read the whole story
