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by Joe Mandese
If you're going to endure an economic recession in the media and marketing businesses, it's nice to have your primary source of revenues derived … Read the whole story
by Wayne Friedman
Major TV media-buying agency GroupM is considering legal action against Nielsen Co. for eliminating local TV station live-only program ratings and adding in live-plus … Read the whole story
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by Wayne Friedman
Lower political and general advertising weakness sunk Nexstar Broadcasting Group's revenue in the third quarter -- but it trimmed net losses from a year … Read the whole story
by Erik Sass
The disgruntled creditors trying to take control of The Philadelphia Inquirer and Philadelphia Daily News will have to make an actual cash bid if … Read the whole story
by David Goetzl
When the Fox Business Network (FBN) launched an online news/commentary show in February, it did so without a sponsor. The theory: build an audience … Read the whole story
by David Goetzl
Screenvision said it has renewed a deal to serve as the in-theater rep firm for a company that screens films on college campuses. The … Read the whole story
by Fern Siegel
James Finkelstein's News Communications has bought several Nielsen trade titles -- The Hollywood Reporter. Billboard, Adweek, Mediaweek and Brandweek -- according to a knowledgeable … Read the whole story
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by Joe Mandese
U.S. television broadcasters may have successfully completed their transition to digital media, but TV audience researcher Nielsen Co. reminded clients that its measurement systems … Read the whole story
by Erik Sass
Citadel Media en Espanol is preparing to launch a suite of new online brand extensions for its Spanish-language programming in partnership with Terra, which … Read the whole story
COMMENTARY
by Wendy Melillo
The Blood Center of Central Texas has found a novel way to refashion blood-donation campaigns, which prey on people's guilt and fear. Use humor … Read the whole story