After a year that most of the advertising industry would just as soon forget, Madison Avenue's three leading forecasters this morning will release revised … Read the whole story
Looking for more Hollywood patina, Discovery Communications has named former Fox senior executive Peter Liguori as its new chief operating officer. Read the whole story
Ad spending in the U.S. media measured by TNS Media Intelligence declined 14.7% during the first nine months of 2009, and the most recent … Read the whole story
Battling for the hearts and minds -- and pocketbooks -- of radio broadcasters, Nielsen and Arbitron are releasing dueling radio audience reports highlighting the … Read the whole story
Univision is upping its investment in original content with the launch of a new production company, Univision Studios, based in Miami. The new content … Read the whole story
For decades, newspaper ad revenues have followed a seasonal cycle more or less like clockwork. But in the last two years, the quarterly progression … Read the whole story
Veteran media and brand researcher Nick Shore has been named senior vice president of strategic insights and research for MTV. Read the whole story
NBC, with a couple of weeks remaining in the NFL season, continued its winning ways, scoring another big rating result for its "Sunday Night … Read the whole story
Americans have dramatically increased the amount of time- and place-shifting of video content they consume. According to new estimates just released by Nielsen Co., … Read the whole story
