MediaDailyNews
Thursday, December 10, 2009
  • S&P Projects 4.2% Rise In 2010 U.S. Ad Spend

    Standard & Poor's said Wednesday that bond markets may be improving but media companies look to still "be bumping along the bottom of the … Read the whole story

  • WPP's Sorrell: Media Shops That Dropped Their Shorts, Appear To Be Coming Up Short

    The lingering effects of the global economic recession have led to "vicious price competition" among media services shops, including at least two situations in … Read the whole story

  • Chrysler Taps Interpublic's Universal McCann, Meredith Too

    Beleaguered automaker Chrysler Group this morning named Interpublic's Universal McCann unit as its new agency of record for media planning and buying for the … Read the whole story

  • Howard Stern May Not Be Sirius

    After all the hype surrounding Howard Stern's move to Sirius in January 2006, the shock jock and the satcaster may end up parting ways … Read the whole story

  • Disney's Iger: NBC/Comcast No Threat

    Potentially stronger competition from the new Comcast-NBC Universal joint venture -- where a major TV distributor is merging with a big TV/film producer -- … Read the whole story

  • Cable Share Grows, Broadcast Recedes

    For this season so far, cable TV's share of viewing climbed at the expense of broadcast in program ratings. Ad-supported cable TV viewing has … Read the whole story

  • FiOS Shoots For NBA Package

    Verizon's telco TV service FiOS has been expanding its on-screen widgets and has a deal with the NBA, where people can use one to … Read the whole story

  • Targeted Spend: LGBT Put More Under the Tree

    Lesbian, gay, bisexual and transgender consumers are more likely than their heterosexual peers to increase their spending on holiday gifts in the final months … Read the whole story