Looking to broaden its efforts that analyze media consumption and purchase behavior, Nielsen has struck a deal with Catalina Marketing. The new entity, Nielsen … Read the whole story
- COMMENTARY
Interestingly, this is the first explicit editorial I've written since joining MediaPost more than six years ago, or for that matter, in my 30 … Read the whole story
Rentrak, one of the potential rivals to Nielsen's dominance over the TV and video audience measurement business, is making some aggressive moves, including the … Read the whole story
There's more restructuring at the Tribune Company. Tribune Broadcasting has promoted Jerry Kersting as its chief operating officer. Kersting had been executive vice president, … Read the whole story
Cablevision has bumped its spinoff of its MSG unit into the first quarter and obtained a $375 million line of credit. The IRS, per … Read the whole story
The CBS and CW affiliates in the Wichita, Kan. market will use set-top-box data provided by Rentrak as a ratings source. Using second-by-second data … Read the whole story
ABC's rep firm, which steers national advertisers to a variety of local properties, from taxi screens in New York to signs in the Baltimore … Read the whole story
There have been suggestions that Google's foray into an online auction platform for TV spots would be history by now. But History International has … Read the whole story
The publisher of New York magazine is partnering with Clickable, which specializes in pay-per-click and search marketing, to provide its local ad clients with … Read the whole story
New, independently owned cable TV channels are finding it tough to gain traction these days. But Oasis TV, a network focused on health and … Read the whole story
Yet another big radio group is poised to have its stock booted from the stock exchange: the latest victim is Spanish Broadcasting System, which … Read the whole story
Donovan Data Systems, the dominant supplier of so-called "back office" data processing systems for planning, buying and billing media, Monday said it signed a … Read the whole story
