by Wayne Friedman
Looking to broaden its efforts that analyze media consumption and purchase behavior, Nielsen has struck a deal with Catalina Marketing. The new entity, Nielsen … Read the whole story
COMMENTARY
by Joe Mandese
Interestingly, this is the first explicit editorial I've written since joining MediaPost more than six years ago, or for that matter, in my 30 … Read the whole story
-
by Joe Mandese
Rentrak, one of the potential rivals to Nielsen's dominance over the TV and video audience measurement business, is making some aggressive moves, including the … Read the whole story
-
by Wayne Friedman
There's more restructuring at the Tribune Company. Tribune Broadcasting has promoted Jerry Kersting as its chief operating officer. Kersting had been executive vice president, … Read the whole story
-
by David Goetzl
Cablevision has bumped its spinoff of its MSG unit into the first quarter and obtained a $375 million line of credit. The IRS, per … Read the whole story
-
by David Goetzl
The CBS and CW affiliates in the Wichita, Kan. market will use set-top-box data provided by Rentrak as a ratings source. Using second-by-second data … Read the whole story
by David Goetzl
ABC's rep firm, which steers national advertisers to a variety of local properties, from taxi screens in New York to signs in the Baltimore … Read the whole story
by David Goetzl
There have been suggestions that Google's foray into an online auction platform for TV spots would be history by now. But History International has … Read the whole story
by Erik Sass
The publisher of New York magazine is partnering with Clickable, which specializes in pay-per-click and search marketing, to provide its local ad clients with … Read the whole story
-
by Wayne Friedman
New, independently owned cable TV channels are finding it tough to gain traction these days. But Oasis TV, a network focused on health and … Read the whole story
by Erik Sass
Yet another big radio group is poised to have its stock booted from the stock exchange: the latest victim is Spanish Broadcasting System, which … Read the whole story
-
by Joe Mandese
Donovan Data Systems, the dominant supplier of so-called "back office" data processing systems for planning, buying and billing media, Monday said it signed a … Read the whole story