Yielding to pressure from Madison Avenue, Nielsen Co. Wednesday announced a plan that would continue to make live-only local TV ratings data available, albeit … Read the whole story
Looking to hop on the current pay-for-premium video train, YouTube says it is a considering a pay subscription model -- in part to attract … Read the whole story
- COMMENTARY
Media execs I talked to at companies ranging from Google to Time Inc., CBS to OMD had plenty. Following are a selection that focus … Read the whole story
After a lethargic 2009, merger and acquisition activity will rebound somewhat in 2010 -- including media and entertainment M&A.; -- according to a new … Read the whole story
In case the outlook wasn't already gloomy enough, a new industry forecast from Kubas Associates, based on a survey of 500 newspaper executives this … Read the whole story
The Senate may green-light legislation compelling advertisers to turn down the sound on commercials. But a minority feel the government should get involved in … Read the whole story
FedEx has decided again that it absolutely, positively doesn't have to be a Super Bowl advertiser. The delivery service is passing on the big … Read the whole story
