by Wayne Friedman
Just in time for tax return season, NBC Universal and Turbo Tax have restarted the second year of a campaign that will include custom … Read the whole story
COMMENTARY
by Beverly Weinstein
There are two companies offering high-quality digital training. In a tepid job market where digital opportunities are as abundant as traditional opportunities scarce, they … Read the whole story
by David Goetzl
Cablevision and Comcast have continued the Interconnect effort, which allows advertisers to reach 3.5 million homes. Traditional spots, space on Web sites and interactive … Read the whole story
by Erik Sass
Time Inc. has acquired StyleFeeder, a "personal shopping engine." The magazine publisher plans to bring StyleFeeder functions to Web sites of InStyle and other … Read the whole story
by David Goetzl
CBS executives approved a script for a Super Bowl spot from evangelical group Focus on the Family, which suggests the ad will not carry … Read the whole story
by Erik Sass
Lee Enterprises reported that total revenues fell 14% in the fourth quarter of 2009 compared to 2008, to just under $210 million. Although a … Read the whole story
by David Goetzl
World Wrestling Entertainment is taking a new tack with its film studio, looking to produce family-friendly fare with familiar Hollywood talent. Nine films are … Read the whole story
by Wayne Friedman
Product placement and in-content brand exposure in TV programming continues to be a stable media platform for many marketers -- especially in big-season premieres … Read the whole story
by Wayne Friedman
Both CBS Corp. broadcast networks had a strong Monday. CBS had another strong night thanks to its sitcoms, and CW scored with a new … Read the whole story
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by David Goetzl
Simon Cowell may be leaving "American Idol" at the end of the current season -- but a long-term deal to keep the show on … Read the whole story