by Wayne Friedman
Looking to buy a TV commercial in the last episodes of "The Tonight Show with Conan O'Brien"? You're out of luck. O'Brien's ratings have … Read the whole story
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by Joe Mandese
Nick Brien is smart. He's ambitious. He's pugnacious. He also, apparently, is the new CEO of Interpublic's venerable McCann Worldgroup, arguably the most important … Read the whole story
by David Goetzl
As Super Bowl advertisers look for spots to reverberate beyond the game, marketers have more pedestrian goals: Driving viewers to their Web sites. And … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
The ratings among adults 18-49 and 25-54 for both Jay Leno at 10 p.m. and Conan O'Brien at 11:30 p.m. are virtually the same … Read the whole story
by Erik Sass
After months of speculation that major newspaper publishers will begin charging for online content, The New York Times revealed Wednesday that it will introduce … Read the whole story
by Wayne Friedman
NBC might be losing $200 million on the Vancouver Winter Olympics to be held next month -- but there are many reasons why the … Read the whole story
by Fern Siegel
Emeril is serving a new dish to fans -- "The Emeril Lagasse Show," a weekly entree debuting March 28 that's also ION's first original, … Read the whole story
by David Goetzl
The Olympics are less than a month away -- and NBC Universal sports chief Dick Ebersol has expressed frustration with his ultimate boss, General … Read the whole story
by Fern Siegel
Three respected publications -- The Nation, National Review, The Christian Science Monitor -- representing various political views, have formed the Opinion Leader Network to … Read the whole story
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by David Goetzl
Despite a failure to launch its initial product and a delay in its second, Canoe Ventures has plans to nearly double the number of … Read the whole story
by Erik Sass
The battle between radio ratings incumbent Arbitron and newcomer Nielsen handed the latter another modest win Wednesday with the news that Black Crow Media … Read the whole story
by Wayne Friedman
According to a study from the Kaiser Family Foundation, total media consumption of young consumers 8-18 -- from mobile, TV, games, Internet, etc -- … Read the whole story
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by Fern Siegel
Gordon T. Hughes II, the president/CEO of American Business Media, is exiting the association in July. He says he is returning to a career … Read the whole story
by David Goetzl
Talk about grassroots marketing. Scotts Miracle-Gro has a deal with Major League Baseball to sell seed blends and fertilizers akin to those used on … Read the whole story