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by David Goetzl
In an FCC filing on Thursday, Comcast and General Electric made strong promises in the sports, news and Spanish-language arenas in the new NBCU, … Read the whole story
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by David Goetzl
Procter & Gamble, the world's largest advertiser, reiterated Thursday that it will ramp up ad spending between now and the end of June, while … Read the whole story
by David Goetzl
By the end of the year, Time Warner Cable plans to have 7 million homes that could deliver interactive ads served by Canoe Ventures. … Read the whole story
by Wayne Friedman
TV stations and media business group Media General witnessed improved profits in its fourth quarter. But revenues for each of the companies' two major … Read the whole story
by Erik Sass
NBC's management is overwhelmingly to blame for the recent controversy pitting Jay Leno against Conan O'Brien, and O'Brien against NBC itself, according to a … Read the whole story
by Wayne Friedman
Following its initial single-source audience research effort during the 2008 Beijing Olympics, NBC Universal will start up another push for next month's 2010 Vancouver … Read the whole story
by Fern Siegel
Warner Bros. Consumer Products has capitalized on the 20-year success of Bugs Bunny on Broadway, an orchestra-and-film concert, with a sequel, Bugs Bunny at … Read the whole story
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by David Goetzl
Canada's equivalent to the Television Bureau of Advertising released data Thursday from a biometric study showing TV is notably more effective in prompting ad … Read the whole story
by Erik Sass
Gannett Co.'s national flagship newspaper USA Today has struck a deal with Sherman's Travel Media to deliver issues of the magazine along with copies … Read the whole story