by Erik Sass
The long-predicted tipping point has arrived, with total U.S. digital advertising and marketing revenues set to surpass print revenues in 2010. The prediction heralds … Read the whole story
by David Goetzl
Could NBC Universal reduce its expected $250 million loss on the Olympics? Despite the press releases during the 2008 Summer Games touting ad dollars … Read the whole story
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by Joe Mandese
Numerous research studies have shown that industry pros often have different perceived views about media than average consumers do, but are they actually wired … Read the whole story
by David Goetzl
The Fenway Sports Group, owned by the Boston Red Sox but involved in multiple non-baseball businesses, said it has extended a five-year contract to … Read the whole story
by David Goetzl
Having invested considerably in the co-production with the BBC, Discovery will roadblock the March 21 debut of the 11-part nature series "Life" on seven … Read the whole story
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by Erik Sass
In another sign of intensifying competition between various forms of digital audio, Pandora hired George Lynch, previously vice president of automotive partnerships at Sirius-XM, … Read the whole story
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by David Goetzl
The advertising industry has a potential gold supply in front of it, but it will be some time before it breaks into Ft. Knox. … Read the whole story
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by Wayne Friedman
Univision is shaking up the news, entertainment structure. Alina Falcon has been named to a new position as president of news for Univision, while … Read the whole story
by Wayne Friedman
The 2010 Oscars were good -- but not award-winning great. Industry execs predicted that "Avatar" would bring in bigger audiences, to rival or top … Read the whole story