by Wayne Friedman
Big online data exchange eXelate has struck a deal with Nielsen to merge offline online data with Nielsen's valuable PRIZM household data -- information … Read the whole story
by David Goetzl
Although media companies report the recent scatter market is strong, costs for prime-time spots fell 11% on the Big Four in the last three … Read the whole story
by Erik Sass
In another sign that the radio business may finally be turning around, national spot radio sales are pacing up 20% in the second quarter … Read the whole story
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by David Goetzl
MDC Partners, the holding company whose portfolio spans from direct mail to crafting ads for Burger King, is moving into TV production. The company … Read the whole story
by Erik Sass
After a slow-ish start, Mediamark Research & Intelligence's comprehensive advertising measurement service for consumer magazines, AdMeasure, is gaining momentum. More clients are signing up … Read the whole story
by David Goetzl
Augusta National Golf Club, hidebound to tradition in many ways, has struck a deal with Comcast to offer the Masters golf tournament in 3D. … Read the whole story
by David Goetzl
As expected, Versus has reached a deal with DirecTV, restoring the network to the satellite operator weeks before the NHL playoffs begin. The network … Read the whole story
by Wayne Friedman
In the first meeting between reality heavyweights, CBS' "Undercover Boss" easily dismissed NBC and Donald Trump's "Celebrity Apprentice." Read the whole story