MediaDailyNews
Wednesday, April 7, 2010
  • Beleaguered GM Wrestles With Ad Placements
    by David Goetzl

    Sure, cost-cutting played a role in General Motors pulling advertising from the Super Bowl and Academy Awards, but perhaps the automaker would have punted … Read the whole story

  • TargetSpot Signs Cox Media For Web Radio Ads
    by Erik Sass

    The pace of deal-making in the online radio arena isn't letting up. This week brings a new partnership between TargetSpot and Cox Media Group, … Read the whole story

  • Home Front: Hearst Names 3 Top Editors
    by Erik Sass

    Hearst Magazines has named three new editors in chief to lead three key shelter titles: Town & Country, House Beautiful and Veranda, according to … Read the whole story

  • Sussman To Head Nielsen's Client Services
    by David Goetzl

    Ira Sussman, who has overseen research at the cable trade group for six years, has taken a top post at Nielsen. Sussman joins as … Read the whole story

  • Univision Offers Census Ad Support
    by Wayne Friedman

    Kicking up its campaign to encourage Hispanics to participate in the U.S. Census, Univision will be airing a cross-platform "roadblock" message across all its … Read the whole story

  • NCAA 'Madness' Shoots Best Viewership In Years
    by Wayne Friedman

    The dramatic -- and almost storybook -- conclusion of the NCAA Men's Basketball Tournament featuring powerhouse Duke and Cinderella-team Butler, pulled in its best … Read the whole story