MediaDailyNews
Friday, April 9, 2010
  • Discovery Top-Heavy With Celebs: Oprah Endures, Tyson Competes, Kate 'Twists'

    Discovery is pushing a variety of new shows -- "Curiosity" and "Oprah's Next Chapter" -- alongside reality series with Mike Tyson and a "scalding" … Read the whole story

  • Syndicated Shows Fare Better Than Broadcast Rivals

    The 2009-2010 TV season has had its share of lumps, and syndicated programming has been no exception. But the platform has fared better than … Read the whole story

  • Animal Planet Makes 'Human' Pitch

    Putting more of a human spin on its programming, Animal Planet is launching a new tagline this month, as part of its new overall … Read the whole story

  • Chase Pays $1M For NYT iPad Sponsorship

    How much is The New York Times' iPad content worth to advertisers? Quite a bit -- but at the same time, not enough. The … Read the whole story

  • Mag Bag: Reader's Digest Ups Digital Efforts

    Seeking to accelerate its transition to a multiplatform media company, the Reader's Digest Association is appointing a "pure-play" digital executive to lead its Reader's … Read the whole story

  • MLB Network Cuts DirecTV 'Solid' Deal

    DirecTV, which owns a portion of the MLB Network, will be the sole sponsor of one of its shows that will air without commercials. … Read the whole story