U.S advertising tallied strong double-digit gains for television platforms for the first quarter of 2010 -- but still, troubling times remain for magazines and … Read the whole story
In a growing DVR world, syndication is again making the case for delivering plenty of young viewers to advertisers -- especially viewers who watch … Read the whole story
Zinio, which creates and distributes digital editions for magazine publishers, has introduced several new options for marketing print and digital pubs, giving publishers new … Read the whole story
Eric Shanks, who brought a drama about football to DirecTV and oversaw the real thing, is joining Fox Sports as president. The 38-year-old takes … Read the whole story
A strategy of aggressive promotion and new distribution partnerships has paid off for The Wall Street Journal, which saw readership grow 20% in the … Read the whole story
Toyota has inked a deal for a full-season, multifaceted sponsorship of TBS' new family comedy "Are We There Yet?" A Toyota Highlander will be … Read the whole story
Bridgestone has signed a five-year deal extending its relationship with the National Hockey League. It's also slapping its name for a few more years … Read the whole story