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by Joe Mandese
Aegis Media today will unveil Team Epic, a new event and experiential marketing agency combining its Velocity Sports & Entertainment and Vivid Marketing units, … Read the whole story
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by Joe Mandese
A group of top media researchers believes it has come up with a pragmatic way to benchmark the audience delivery of TV networks that … Read the whole story
by Wayne Friedman
The CW copied what Fox did during the first part of the week -- doing a series of fast-and-furious season-long deals that close its … Read the whole story
by Erik Sass
Virtually alone among major media, digital out-of-home video posted positive revenue growth in 2009, thanks, in part, to continuing growth in cinema advertising. Better … Read the whole story
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by David Goetzl
Last year may have been a tough one, but Time Warner Cable's ad sales group turned in significant growth in the first three months … Read the whole story
by Wayne Friedman
The big NBA Finals Boston Celtics-Los Angeles Lakers rivalry hasn't disappointed. In Nielsen preliminary results, viewership is up 7% for game one to 11.2 … Read the whole story
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by Erik Sass
This week brought another innovative licensing agreement from a magazine publisher, with Source Interlink Cos. announcing a deal with Adidas to produce apparel, headwear, … Read the whole story
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by Joe Mandese
Jerry Buhlmann, the CEO of Aegis Group, and former head of Aegis Media, earns a base salary of approximately $1.088 million, and has been … Read the whole story