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by Joe Mandese
Interpublic's Magna Global unit this morning issued a revised outlook for the global ad economy, calling for an increase of 4.2% in 2010, nearly … Read the whole story
by Wayne Friedman
ESPN isn't just about all screens all the time; it's about content producers all working together, which can be rare in media. It's also … Read the whole story
COMMENTARY
by Don Seaman, Featured Contributor
A critical data pipeline in the Nielsen system burst late last night, spewing thousands of GRPs into the air and threatening the fragile media … Read the whole story
by Erik Sass
WPP/GroupM has signed a comprehensive deal for radio ratings from Arbitron, including data from its Portable People Meter, a passive electronic measurement system, in … Read the whole story
by David Goetzl
Rentrak will begin offering ratings culled from set-top boxes in approximately 17 million homes starting next month. That's when it fully integrates data garnered … Read the whole story
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by David Goetzl
NCC Media continues to make frenemies. The rep firm owned by cable operators has a deal to sell inventory in local markets for DirecTV. … Read the whole story
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by Wayne Friedman
Las Vegas, NV - Nielsen will be ramping up its efforts when it comes to measuring all new video screens -- as well as … Read the whole story
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by Fern Siegel
Gannett Broadcasting is launching hyper-local Web sites in 10 markets served by its TV stations. Individual Gannett TV sites will be integrated with the … Read the whole story
by Erik Sass
If you live in New York or Chicago, chances are you will be seeing some U.S. Open golf this week -- whether you want … Read the whole story