Rentrak is making a bid to offer the elusive single-source metric to programmers and advertisers. Subscribers to its national and local TV measurement services … Read the whole story

Big marketers targeting U.S. and U.K viewers during the World Cup are being rewarded for their sponsorship of the soccer event. They includes Adidas, … Read the whole story

The University of Phoenix and Microsoft will co-sponsor a special Thursday night on ESPN, where NBA free agent LeBron James will announce where he … Read the whole story

Time magazine is restricting access to the online versions of print content through the multi-stage implementation of a new online paywall. Original Web content, … Read the whole story

Sirius XM Radio reported a record number of subscribers in the second quarter of 2010, when the satellite radio broadcaster added about 580,000 subscribers. … Read the whole story

Toyota has signed on as the sponsor of a re-launched Weather.com, coming July 15 with a renewed emphasis on pinpoint forecasts of any address … Read the whole story

Now that the July 4th holiday is over, a number of network reality shows are starting to pick up steam. NBC's top gun, "America's … Read the whole story

Bravo has upped Eli Lehrer to vice president, development. He has developed some of the cabler's most high-profile programming, including "Flipping Out," "The Real … Read the whole story