by Wayne Friedman
U.S. viewership of the World Cup final in South Africa on Sunday, in which Spain beat the Netherlands in overtime, was the most-viewed soccer … Read the whole story
by Erik Sass
The number of new magazine launches and closings stabilized in the first half of 2010, according to new data from MediaFinder. There were also … Read the whole story
COMMENTARY
by Tim Hendrick
The advertising industry is very competitive. Accounts move more frequently, and the need for strategic, creative and media solutions constantly evolves. How do educators … Read the whole story
by David Goetzl
In a corporate synergy move that could signal how difficult it is for magazines to build a lucrative business online, Sports Illustrated has turned … Read the whole story
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by Erik Sass
Consumer magazines saw growth in both ad pages and rate card ad revenues in the second quarter of 2010, according to the Publishers Information … Read the whole story
by Wayne Friedman
Fox Sports En Español will become more efficient with its new network name. This fall, the 14-year-old network will be called Fox Deportes. Fox … Read the whole story
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by David Goetzl
The NCAA has tried to offer some balance for what effectively will be play-in games for March Madness. Next year, the tournament match-ups will … Read the whole story
by David Goetzl
Longtime agency researcher Steve Sternberg will produce a series of reports for the B-to B data provider Baseline, starting with a preview of the … Read the whole story
by David Goetzl
Rentrak, which strives to sell a measurement product for local markets more compelling than Nielsen's, has inked a deal with Gray Television involving two … Read the whole story