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by Joe Mandese
Important revelations related to Nielsen's plan to begin reporting ratings for TV viewing via the Internet came to light during a client briefing Tuesday … Read the whole story
by David Goetzl
Google TV Ads is pitching Don Draper as a sterling opportunity for advertisers using its online-auction system to meet up with upscale viewers. "Mad … Read the whole story
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by Erik Sass
The independent examiner appointed to review the 2007 Tribune Co. buyout and ensuing Chapter 11 bankruptcy says the original $8.2 billion deal engineered by … Read the whole story
by Erik Sass
The Audit Bureau of Circulations has approved a wide-ranging series of revisions to rules governing how newspaper publishers measure and report circulation to the … Read the whole story
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by Joe Mandese
David Woolfson, a long-time TV industry research consultant, and a former Nielsen executive, has joined the Cabletelevision Advertising Bureau as senior vice president-research & … Read the whole story
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by Wayne Friedman
After six years running ABC's prime-time programming, Steve McPherson, president of ABC Entertainment, has resigned. He had been responsible for big-rated shows -- "Desperate … Read the whole story
by Wayne Friedman
When it comes to pure awareness, not all global marketers witnessed improvement from their World Cup sponsorships. Companies like Visa, McDonald's and Hyundai posted … Read the whole story
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by David Goetzl
Former Advertising Research Foundation analyst Craig Gugel has joined year-old marketing analytics firm LogicLab in a top management role. Read the whole story