by David Goetzl
Procter & Gamble, the world's largest advertiser, stepped up global ad spending by $1 billion over the 12-month period ending June 30. The bulk … Read the whole story
by Wayne Friedman
Discovery Communications continues to post strong results over the last several financial reporting periods. As a result of these continued strong gains, the company … Read the whole story
COMMENTARY
by Jordan Harris
Marketers can extend the value of their media and effectively impact value-conscious moms by executing summer-specific communications programs. And it pays to look beyond … Read the whole story
by David Goetzl
Fighting some perceptions that its emerging set-top-box (STB) measurement service may draw data from a limited base, Rentrak said Tuesday it has expanded its … Read the whole story
by Wayne Friedman
CBS Corp. rocketed to another strong financial period in revenues and profits for its second quarter, thanks to an improving advertising marketplace, higher license … Read the whole story
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by Erik Sass
One of the banks asked to confirm that the $8.2 billion Tribune buyout was solvent refused to do so in March 2007, less than … Read the whole story
by Wayne Friedman
As part of its summer marketing effort for the fall season, NBC will air a 30-minute preview show -- a practice it has done … Read the whole story
by Erik Sass
A new partnership from Triton Digital Media and Slacker Radio, a leading digital audio service with online and mobile platforms reaching over 15 million … Read the whole story