MediaBank, the aggressive, VC-backed media-buying systems start-up that has made waves on Madison Avenue ever since going up against Donovan Data Systems, is now … Read the whole story
TiVo has licensed its second-by-second set top box data to Simulmedia, a New York-based marketing company which focuses on TV program promotion. The deal … Read the whole story
Moving into more immediate TV viewing for new mobile devices, Verizon's FiOS is working on a live TV streaming app for Apple's iPad and … Read the whole story
Sunbeam, which owns the Fox affiliate (WSVN) in Miami, alleges in federal court that Nielsen has engaged in anti-trust violations by blocking competitors in … Read the whole story
Starting in September, Apple will focus its mobile advertising efforts entirely on the iAd, which runs ads in applications on the iPhone and iPod. … Read the whole story
Digital issues of magazines could generate $3 billion in subscription revenues for magazine and newspaper publishers by 2014, according to a consumer survey conducted … Read the whole story
