by Wayne Friedman
For TV and digital media advertisers looking for a comparable metric to its traditional TV ratings, Nielsen will start up a new service called … Read the whole story
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by Wayne Friedman
With DVD revenues suffering, major movie studios are talking up "Premium VOD" deals with cable operators, hoping that consumers will pay as much as … Read the whole story
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by David Goetzl
Russ Klein, former global marketing chief at Burger King, has bottom-line advice for agencies: Do good work, get good pay. Several top marketers say … Read the whole story
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by David Goetzl
With a tough economy, NASCAR is using Advertising Week as a vehicle to make a play for new sponsors. From taking a presence on … Read the whole story
by Erik Sass
Despite controversy, 80% of survey respondents said they believe roadside digital displays targeting drivers are useful for disseminating important information, including traffic advisories, road … Read the whole story
by Erik Sass
Most consumers don't want to pay for music they listen to using mobile devices, including iPods, MP3 players and smartphones, according to new meta-study … Read the whole story
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by Erik Sass
Shamrock Capital has purchased a majority stake in Screenvision, one of two dominant cinema advertising networks in the U.S., from previous owners U.K.-based ITV … Read the whole story
by Karlene Lukovitz
Ben & Jerry's has agreed to phase out use of its "all-natural" claim on labels of ice cream and frozen yogurt that contain alkalized … Read the whole story