MediaDailyNews
Wednesday, October 6, 2010
  • NBC Invests In Invidi's Addressable Ad System
    by Wayne Friedman

    Addressable advertising systems have been getting attention from all media companies -- now one major traditional media seller is doubling as an investor. NBC … Read the whole story

  • MSNBC Moves 'Forward' With Tag, Scope
    by Wayne Friedman, David Goetzl

    "The Place for Politics" wants to widen its scope beyond the Inside the Beltway horse race -- at least in consumers' minds. MSNBC is … Read the whole story

  • Posterscope Taps Omnicom's Newport To Lead Hyperspace In U.S.
    by Joe Mandese

    Out-of-home media services giant Posterscope Tuesday filled a key position in its U.S. operations, naming rising Omnicom star Jason Newport senior vice president-director of … Read the whole story

  • Ausiello Exits 'EW' For Consumer Entertainment Site
    by David Goetzl

    Buoyed by the success of Deadline.com as a trade Web site for entertainment, its parent company is set to debut a companion property focused … Read the whole story

  • Broadcast Networks Lure Baby Boomers
    by Wayne Friedman

    Broadcast nets see rise in average age of viewer; networks land somewhere in the 50s. The oldest net show viewed is "60 Minutes," with … Read the whole story

  • CBS Touts Upscale Viewership
    by Wayne Friedman

    Upscale viewers aren't just the domain of ABC -- CBS says it also draws in a wealthier audience. The exception is that those viewers … Read the whole story

  • DO Revenues Grew 25% in First Half of 2010
    by Erik Sass

    While other media were muddling along in the first half of the year, with single-digit growth in total ad revenues raising tentative hopes for … Read the whole story