by David Goetzl
As ABC and its affiliates ramp up a system allowing stations to buy additional time from the network, plans call for putting the reverse … Read the whole story
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by David Goetzl
Comcast Spotlight, the local ad sales arm of the large cable company, said it is now offering interactive advertising (iTV) opportunities in 30 markets. … Read the whole story
by Wayne Friedman
Movie media marketing costs keep growing, and will continue with television as the main driver, even as digital alternatives fragment consumers' interests. TV prices … Read the whole story
by Wayne Friedman
Satisfaction among cable TV program retailers when it comes to pricing continues to drop. But telco providers AT&T's U-Verse and Verizon's FiOS still earn … Read the whole story
by Erik Sass
National CineMedia, the nation's largest cinema advertising company, announced it will be getting another digital upgrade, courtesy of founding members AMC, Cinemark, and Regal … Read the whole story
by David Goetzl
Industry organization PromaxBDA's first sports marketing award will go to an executive who, among many things, has partly altered the perception of mixed martial … Read the whole story
by Erik Sass
After a year-long test period, GfK MRI is preparing to begin full cross-platform measurement of magazine readership in 2011, covering all digital platforms, including … Read the whole story