MediaDailyNews
Monday, November 8, 2010
  • Mobile TV Test Shows Positive Ad Results, Two-Thirds Watched Spots Out-of-Home
    by Joe Mandese

    Over-the-air, cable and satellite TV may be facing ongoing challenges from digital media that are enabling viewers to avoid commercials or watch video programming … Read the whole story

  • Nielsen: Americans Saw 1.5 Million Ads, Spending Hits $4B
    by Wayne Friedman

    The Nielsen Company says the number of individual political TV messages grew by 5%, and 1.48 million political ads were aired, in October 2010. … Read the whole story

  • Liberty's Starz Units Shine
    by Wayne Friedman

    Liberty Media Corp.'s main businesses -- cable network retailer QVC and pay-TV network Starz Entertainment and Starz Media -- posted solid financial gains in … Read the whole story

  • Univision Up 9.1%: Digital Soars
    by David Goetzl

    Univision Communications pulled in 22% more in upfront dollar commitments than it did a year ago, the company said. It also attracted 55 new … Read the whole story

  • Stern Stuff: Shock Jock May Leave Sirius XM
    by Erik Sass

    The future of the Howard Stern-Sirius partnership is in doubt, as a post-merger Sirius XM reexamines its financial priorities, while Stern is tempted by … Read the whole story

  • MXenergy Utilizes Cablevision's Interactive Ads
    by David Goetzl

    Cablevision said it has signed MXenergy, a natural gas and electricity supplier, to use a video-on-demand channel as a marketing tool, which is part … Read the whole story

  • 'Leno,' 'Letterman' Tie, Cable Talk Hipper, Less Viewers
    by Wayne Friedman

    Five weeks into the new season, and Jay Leno and David Letterman are virtually equal in all major metrics -- a sharp contrast to … Read the whole story