Media planners like their acronyms, and based on a new development, may be adding a new one - ROI - alongside such time-tested jargon … Read the whole story
Penetration of Internet-enabled TV sets is poised to jump considerably this holiday seasons, media research giant Nielsen Co. warned in an advisory sent to … Read the whole story
CBS senior research executive David Poltrack estimates the four networks will grow 5% in advertising revenue in 2011 -- in part, by some 20% … Read the whole story
DirecTV's prices are going up, thanks to higher programming costs. With the satellite operator paying more to carry local stations and sports networks, customers … Read the whole story
Good news is relative. In the case of the New York Times Co., the good news is that while print ad revenues are still … Read the whole story
Big broadcast radio groups are hurrying to keep pace with new digital platforms and media consumption patterns. In the latest move, CBS Radio has … Read the whole story
Longtime MTV advertising executive Jeff Lucas will now be the most senior advertising sales executive for MTV's music and entertainment groups: head of sales … Read the whole story
CBS Corp. CEO Leslie Moonves said he finds Google TV a "very interesting" distribution platform, but is holding off on making a deal. He's … Read the whole story
