by Wayne Friedman
TV content owners may be moving quickly on HD programming; TV advertisers for HD commercials are another story. A new study says advertisers using … Read the whole story
COMMENTARY
by Tom Adamski
Distribution has become a great differentiator in modern marketing. As the technology for personalized marketing and advertising morphs into Web-based services residing in the … Read the whole story
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by Joe Mandese
Demand for all media, but especially big, national media outlets like the major TV networks, will continue to expand through 2011, and will culminate … Read the whole story
by Erik Sass
Arbitron and Marketron are integrating two of their main products -- Arbitron's Tapscan Web, an online sales proposal and analysis system, and Marketron's Exchange, … Read the whole story
by David Goetzl
With two new judges and maybe some viewer fatigue in its 10th season, "American Idol" posted sharp drops for its season premiere Wednesday. The … Read the whole story
by Karl Greenberg
Last year, Clear Channel piloted programs featuring interactive digital displays in bus shelters in San Francisco and Washington, D.C. as well as bathroom mirrors … Read the whole story
by Wayne Friedman
Another new digital video venture has launched -- this one more as a program guide looking to aggregate information and links of TV reruns. … Read the whole story
by Erik Sass
Searching for the most effective way of advertising with the iPad, Bonnier Corp. is joining forces with ad agency Crispin, Porter + Bogusky to … Read the whole story
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by Karlene Lukovitz
Pizza Hut and its digital agency, Triad Digital Media, have partnered with iN Demand, distributor of movies on demand (MOD) and other video-on-demand entertainment … Read the whole story